This is how her term paper began:
Purpose:
My special project about IKEA is an attempt to describe how it was possible, in such a short time, to create a world-wide concern from scratch.Method:
How did it happen? What was the founder's motive? Why did the venture succeed?
Most students would start by collecting all the available material.Summary:
I chose another approach. I began by writing down nearly 60 questions that I believed the readers of my report would be interested in having answered. Then I tried to put the questions in the order that I believed my readers would find most interesting. Questions to which I realized my readers already had the answers have either been deleted or answered very briefly. The next phase was to try to obtain the answers. IKEA was a good topic, since so much has been written from so many different points of view. The best material was probably IKEA's brochures and training materials for internal use, from which I got numerous details. With this approach, you have to use a different kind of presentation than usual. If you intend to write in the reader's order of interest, then the summary – the most important and interesting part – must always come first. "
IKEA is unique. There is nothing else like it in Sweden.
It is a conglomerate worth four to five times as much as the Wallenberg
fortune – and it has all been created in a single generation.
(one of the wealthier Swedish industrial families)IKEA is the result of the vision and efforts of a single man,
or rather a stubborn boy who got his start before he came of age.
A boy with big ambitions – I want to be as rich as Ivar Kreuger.
( A Swedish tycoon who later lost his fortune in the Depression – and committed suicide.)This man had ability to get all employees to work towards the same goal.
Someone has said that IKEA has succeeded in creating the American
Dream. Except that it is Swedish!
The creator is a man from southern Sweden! Ingvar Kamprad.
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