How do I get my listener's or reader's undivided attention?

It's easy! The big mistake we make is that we overestimate our ability to LISTEN. This is our greatest problem!

We humans aren't capable of thinking of more than one thing at a time – maybe we can shift our attention rapidly from one thought to another, thinking of first one thought and then another.

But at the same time, never!

Your listener's will listen to the topic that is most interesting at that moment!

When you talk to another person, you must always be more
INTERESTING than that person's own thoughts
– otherwise she or he won't hear you!

Can't we decide when we want to listen?

No! This is a skill we don't have! Read more about it here an now.

What you do is to try to speak (and write) according to your target group's order of interest!
Start with what the listener/reader wants to know first and continue with what the listener/reader wants to know when he or she has understood the first point. And so on!


Maybe you understand why we have to learn to speak differently.
We need a new way of preparing. A new way of presenting.
A new way of organizing our material.

If your listeners appreciate and accept your good intentions, then they will ignore minor faults in your presentation, illogical transitions and misstatements and do the best they can to understand what you mean. And you will get more questions. When you speak, the audience has to feel that you want to do a good job.

Don't hide your intentions and competence in the subject behind a poor outline for your presentation. The Order of Interest to the listener is still the key to success!

If you are not accepted by your audience, every mistake on your part will just make things worse – and the questions you get will be mean and insinuating.


What should I say or write?

Don't tell them what they already know! Tell them what you believe they want to know.
The whole secret is in being able to answer your listeners' questions – even the ones they don't ask!

I can't imagine a better presentation, set of instructions, lecture or lesson
– than one which would give me answers to my conscious and unconscious questions.

And I can't imagine a more humble way of preparing than to think about what your listeners want to know – and then to try to find the answers before you start lecturing or presenting a proposal...

You should always be able to answer reasonable questions!

IMPORTANT ! If you are going to give a talk or write a report or term paper for school, then you should always ask your teacher to tell you for who you will be talking or writing. Parents? The teacher? Your classmates?

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May be we learned wrong?
What should I do instead?
Why can't we decide when we want to listen?
I want to know more about writing a term paper
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Copyright © Bengt Hemlin 2002